It began when Weston Kay of Rose Anvil noticed our Elephant 13 Red Core Selvedge, a heavyweight indigo denim designed to reveal red with wear. Inspired by the connection to Rose Anvil’s Blood Core leather, he turned a pair into sample boots with Russell Moccasin. When we saw the video, we knew the project had to happen.

That original idea evolved into Blood Brothers Selvedge, a new 20oz Japanese selvedge denim developed specifically for this collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.